Privacy Policy – As LOVE, Inc.

Who we are

As LOVE, Inc. – DBA New Earth Institute dot love (“”, “site” “website” “NEI”, “we,” or “us”) is a paid membership site that offers members-only access to monthly articles, a private social network platform, hosting a community of like-minded people.

NEI cares about your privacy and we know that you care about how the information about you is used and shared.  This Privacy Policy explains what information of yours will be collected by NEI when you use the website, how the information will be used, and how you can manage that information.

This Privacy Policy applies to our website, membership service, and all third party providers with whom we share site data. We do not/will not use or share your information with anyone except as described in this Privacy Policy.

We reserve the right to change this Privacy Policy on the website at any time without notice. In the event of a significant change, you will be notified via email and/or a prominent notice on our Website.

Our website address is


Data Controller & Processors

We ( are the data controllers (authority which determines the purpose and means of collecting Personal Data) collecting and processing your personal information.

We use trusted third parties as our data processors for purposes listed in this Privacy Policy.


Personal data we collect, why & how we use it

Data you provide to us:

We only collect information that you provide directly to us. For example:

  • Registration information you provide when you create a membership account with NEI such as your first name and last name, country of residence, physical address, username and password.
  • Transaction & Billing information you provide when you make a purchase from, for example purchasing a NEI membership or digital products such as e-books, e-guides or e-courses.
    • Billing information includes name, address and credit card information so that we can process payment to deliver our products or services to you.
  • Members only information within or within the social network aspect of the site, such as media (images, photos), comments on blog posts and article pages, personal profile information, public posts in the site-wide activity feed, groups and forum posts.
    • NOTE: If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Members within the social network can download and extract any location data from images on the website.
  • Comment data collected when you leave comments on the, for example on a blog post or article page.
  • Contact Data -A name and an email address you provide if you complete our contact form on the site with a question.
  • Location information, including location information provided by a mobile or other device interacting with one of our sites or applications or associated with your IP address, where we are permitted by law to process this information.
  • Activity information about your use, and the use by any person(s) you authorize through your account, such as how often you actively sign in and use the site.
  • Usage, viewing, technical and device data when you visit or use, open emails we send, including your browser or device type, unique device identifier, and IP address.
    • Your IP address is the number assigned to computers connected to the Internet. This address cannot personally identify you.
  • Email address and notification information. When you provide NEI with your email address by way of our contact forms, you consent to receive site, service, and/or product related notices, information and/or announcements, changes to website features or services and/or special offers, as well as our newsletters (NEI LOVE Letter).
    • If you do not wish to receive emails from you can unsubscribe at any time either by email, or directly on website: Unsubscribe page
  • Network Notifications-If you are a member of the NEI social network we may send you notifications of activity from within the community to the email address you provide us, in accordance with your profile preference and any applicable privacy settings.
    • If you do not wish to receive email notifications from NEI social network, or to tailor your notification preferences, you must sign into the NEI website and in the upper right hand corner go to:  Profile ⟹ Settings ⟹ Email


Data Collected Through Cookies: 

When you visit, we use cookies to identify your browser. Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good user experience when you browse our website, such as saving your login information on the site so that you do not have to fill in your details each time you visit the site, and also allows us to improve the functionality of our site. By continuing to browse, you are agreeing to our use of cookies.

Note on Comments: If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies last for one year.

What Are Cookies: A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer. Cookies contain information that is transferred to your computer’s hard drive and stored in your browser’s cache. When you visit, we may send one or more cookies to your computer, which uniquely identifies your computer.

A cookie may also convey information to us about how you browse our Site. We use cookies for purposes such as recognizing you when you return to our website, or remembering your sign in information to improve your user functionality.

You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent. However, some features of our service may not function properly or optimally if the ability to accept cookies is disabled. For more information about cookies, you can visit


Who we share your data with

All third party providers with whom we share site data:

  • Anti-Spam collects cookies for the sake of safety and spam prevention.
  • BuddyBoss Media collects images, videos and links shared by registered participants. Information is stored inside our WordPress database only, images are only kept for 90-120 days.
  • Buddyboss social network software that collects information from participants and keeps it stored inside our WordPress database only.
  • ClickToTweet collects information, shares it on Twitter. Twitter’s Privacy Policy.
  • Comet Cache Pro stores cached files on our server for faster website browsing and enhanced user experience.
  • Comment Reply Email Notification Sends an email notification to the comment author when someone replies to his comment.
  • Contact Form 7 for WordPress let’s users email New Earth Institute and Blocks all automated spammers. Consent is required to use this form.
  • UpdraftPlus-Backup/Restore- Creates offsite backups/duplicates using updraft storage and this will include all data/database information included in aforementioned plugins.
  • WishList Member™  Membership software that protects and secures members-only content with roles/capabilities. Once you remove your account we delete all data. Use of this membership plugin will add users to our mailing list using Mailchimp and a double opt in process. This software integrates with third party providers: Mailchimp, PayPal and 1shoppingcart. Members can contact mailto:[email protected]at any time to change, cancel, or remove their user data.
  • Siteground- We use Siteground as our web host and they store website backups and they also host server emails which are secured with passwords.  If a client enforces their right to be forgotten, all account-related information and server logs associated with the account and backups will be immediately deleted. Clients cannot make changes in the backups stored for their accounts.
  • Mailchimp  We use mailchimp forms integrated on the site for collecting users on an email list.We have double opt-in enabled.  MailChimp Privacy Policy
  • 1shoppingcart Is NEI’s eCommerce software that handles payment processing, memberships & recurring billing. Collects billing information including name, address and credit card information so that we can process payment to deliver our products or services to you under our obligation. 1shoppingcart integrates with third party providers: Mailchimp,, Wishlist Member and PayPal. See the  1shoppingcart Privacy Policy
  • PayPal (PayPal Inc.) is a payment service provided by PayPal Inc., which allows Users to make online payments.Personal Data collected: Various types of data as specified in PayPal’s Privacy Policy. Place of processing: See PayPal’s Privacy Policy
  • WordPress-Collects data pertaining to: user registrations, comments, contact form entries, analytics and traffic log solutions, any other logging tools and plugins listed in this policy, security tools and plugins. We keep WordPress up to date and scanned regularly for security purposes.
  • Gravatar– An anonymized string created from your email address (also called a hash) may be provided to the Gravatar Service. The Gravatar service privacy policy is available here: Gravatar Privacy Policy
  • MaxCDN- The content delivery network we use. This is a local cache used to optimize site speed. See MaxCDN GDPR
  • LearnDash LMS– e-learning, course software. Tracks e-course progress and information pertaining to course access on the website.


Membership Cancellation Policy

Email [email protected], subject line: Cancel Membership and your billing subscription will be terminated within 72 hours of request. You will receive an email notification with cancellation details when your membership has been terminated.

NOTE: if you use Paypal for your recurring membership payment you have the option to cancel your payments on your own, however, know that Paypal is an independent third-party payment processor that is not associated with, therefore NEI is not responsible for your Paypal payment processing.


Data Retention

We retain your Personal Data for the minimum amount of time necessary to provide you with the information, products and/or services that you requested from NEI. We may include certain Personal Data for longer periods of time to improve functionality, or if necessary for legal, contractual and/or accounting obligations.

For example, if you leave a comment on a blog post or article, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

If you register as a paid member on our we also store indefinitely the personal information provided in your user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

NOTE: all personal information in the form of public posts located in the site-wide activity feed, groups and forum posts are permanently deleted every 90 days (with the exception of the coaching forum, which is stored indefinitely for Premier members to benefit from), comments from blogs posts and article pages are deleted every 180 days.


What rights you have over your data

If you have a member account on this site, or have left comments, you can request to receive information about the personal data we use and that you have provided to us.

You can also request that we erase any personal data we hold about you.

  • Note: this does not include any data we are obliged to keep for administrative, legal, or security purposes.

EEA Residents: If you are located in the EEA, or if otherwise required by applicable law, you also have the following rights in relation to your information:

  • Inspection and access:you can request from us a summary and a copy of any Personal Information we hold about you;
  • Correction/addition/removal:where you believe your information is inaccurate or incomplete, you are entitled to request us to correct, amend or delete it;
  • Objection:you may object to us using your Personal Information where we use it based on our legitimate interests to do so;
  • Restriction:you may request that we restrict the processing of your information where you believe it is inaccurate, our processing is unlawful, you believe we no longer need the information or if you have objected to our use of it; and

Contact information: For privacy-specific concerns, email the following: [email protected] or [email protected]


Security & Protection information

At As LOVE Inc, DBA we take security and privacy very seriously. We continually strive for excellence with regularly updated and state of the art technology to ensure the safety of your experience.


NEI and the team take reasonable steps to protect the Personal Data you provide from disclosure, misuse or unauthorized access.

We care about the integrity and security of your Personal Information and implement appropriate technical and organization security measures to safeguard your Personal Information. To that end, we only share your Personal Data with trusted third parties who use the same level of care in processing your Personal Data. We cannot, however, ensure or warrant the security of any information you provide to NEI or guarantee that your information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards.

How we protect your data

To ensure your protection and peace of mind NEI employs a full time tech team with 24 hour service available at [email protected]

We have taken technical measures such as encryption-SSL (secure socket layer) certificate which encrypts data for safer processing; security measures such as two factor authentication; and administrative measures such as assistant training in data protection and a data removal protocol.

We also do not store any credit card information on the site for the safest transaction possible.

Data breach procedures

In the event that Personal Information is compromised as a result of a breach of security, we will promptly notify those persons whose Personal Information has been compromised, in accordance with the notification procedures set forth in this Privacy Policy, or as otherwise required by applicable law.


Additional information

Children’s Online Privacy: We do not knowingly collect or solicit any information from anyone under 18 years of age in compliance with COPPA (Children’s Online Privacy Protection Act) and the GDPR (General Data Protection Regulation of the EU).

Links to Other Web Sites: NEI is not responsible for the practices employed by websites linked to or from nor the information or content contained therein. Keep in mind that when you use a link to go from the TWYH (for example a member-provided link within the social network of NEI or within user comment) to another website, our Privacy Policy is no longer in effect. Your browsing and interaction on any other website, including those that have a link on our website, is subject to that website’s own rules and policies.

Your acceptance of these terms: By using this Site, you signify your acceptance of this policy. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

Contacting us: If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, feel free to contact us.